This guide explains the four key membership events from Mariana Tek and how to use them to trigger specific automations in Go HighLevel via SYNX. These events are:
Membership Purchased
Membership Activated
Membership Suspended
Membership Deactivated
Each of these events can fire separate workflows depending on how the membership is billed, activated, or changed—giving you fine-grained control over member communications and internal processes.
1. Membership Purchased
Triggered When: A client buys a membership (regardless of when it starts).
How to Use It:
Trigger: Use
Membership Purchasedas the automation trigger in Go HighLevel.Data to Capture:
Full Name
Email
Phone Number
Client ID
Membership Name
Membership Status (e.g., Pending Activation)
Recommended Add-On:
Add a dynamic tag like
membership-purchased-[Membership Name].
Notes:
This trigger fires even if the membership isn't active yet.
It always works alongside the Order Completed trigger, which fires for any product purchase (e.g., retail, water bottles, memberships).
2. Membership Activated
Triggered When: A membership becomes active. This can happen:
Immediately upon purchase (if set to start "today")
Upon first check-in (if delayed activation is configured)
How to Use It:
Trigger: Use
Membership Activatedin a new workflow.Data to Capture:
Full Name
Email
Phone Number
Client ID
Membership Name
Membership Status (e.g., Frozen)
Add a Condition: Use a date comparison to ensure it’s a true new activation:
Format the membership start date
Compare it to today’s date
If it matches, continue the workflow (e.g., send a welcome email series)
Why the Condition Matters:
Mariana Tek may re-fire the "activated" trigger on every billing cycle (common across membership platforms).
Without a condition, clients might repeatedly enter "new member" automations.
3. Membership Suspended
Triggered When: A membership is temporarily frozen (e.g., failed payment, freeze request).
How to Use It:
Trigger: Use
Membership SuspendedData to Capture:
Full Name
Email
Phone Number
Client ID
Membership Name
Membership Status (e.g., Frozen)
Example Use Cases:
Notify internal team of the freeze
Pause automated communications
Add dynamic tag:
membership-suspended-[Membership Name]
4. Membership Deactivated
Triggered When: A membership is canceled or terminated.
How to Use It:
Trigger: Use
Membership DeactivatedData to Capture:
Full Name
Email
Phone Number
Client ID
Membership Name
Membership Status (e.g., Frozen)
Recommended Actions:
Capture the same member details as above
Add a dynamic tag like
membership-terminated-[Membership Name]Use this for:
Re-engagement campaigns
Retention team outreach
Account cleanup or CRM updates
Real-World Automation Example
Let’s walk through a scenario for clarity:
Scenario 1: Purchase with Delayed Activation
Membership Purchased: Fires immediately.
Order Completed: Fires (generic purchase event).
Membership Activated: Fires only after first check-in.
Scenario 2: Purchase with Immediate Activation
All three fire at once:
Membership Purchased
Order Completed
Membership Activated
Scenario 3: Membership Freeze
After freezing the membership in Mariana Tek, the
Membership Suspendedtrigger fires, allowing Go HighLevel to take appropriate actions.
Scenario 4: Membership Cancellation
The
Membership Deactivatedtrigger fires.Useful for tagging the account or routing to retention automations.
Final Tips
Always test your automations using a test user to ensure triggers work as expected.
Use dynamic tagging to help with segmentation and reporting.
Ensure proper date formatting when comparing activation dates.
For help implementing or troubleshooting any of these automations, please contact [email protected]